Clinical innovation
What is clinical innovation?
Clinical trials are the cornerstone of delivering the next wave of life-changing medicines. However, healthcare environments are becoming increasingly complex, creating new challenges for clinical trial research. Recently, the upsurge in digital healthcare has catalysed and accelerated changes in clinical trial recruitment and participation, adding further complexity. Furthermore, the transition towards next-generation therapeutics is necessitating changes to the design and delivery of clinical trials. To meet these demands for clinical innovation, we are pioneering new approaches to how we engage with patients, trial teams and healthcare providers, in the clinic and beyond.
linical trial transparency
We have a long-standing commitment to make information about our clinical research publicly available. We believe that being transparent about our research and development, including our clinical trials, is serving the best interests of patients, their relatives, caregivers, healthcare professionals, researchers and the public.
The aim of our clinical trial website is to increase knowledge and awareness of clinical trials including what it means to participate and to increase access to relevant clinical trials for patients.
Using data and digital health solutions to improve experience and patient outcomes
We have the opportunity to integrate digital health solutions across clinical trials and help patients achieve better health outcomes. Digital health technologies have the potential to enable a broader group of people to participate and reduce patients’ need to travel to the clinic.
Digital technologies are also allowing us to collect data using devices patients can use at home. This enables healthcare providers to monitor symptoms and vital signs in real-time, giving clinicians and study teams a better understanding of how an investigational medicine impacts a disease and how it interacts with an individual’s overall health and quality of life. By leveraging digital technology, we are also reducing the time needed to develop life-changing medicines for patients who need them most.
Who could benefit from innovation in clinical trials?
The benefits of clinical trial innovation are significant and can have a positive impact across the entire ecosystem. These include:
Patients
Increased access to clinical trials and less burdensome clinical trial experience
Caregivers
Less burdensome clinical trial experience
Site teams
More streamlined processes to increase efficiency
Health care professionals
Better patient connections enabling enhanced insights
Researchers
Faster access to robust and actionable data
Regulators
Reduced timelines and trial populations that better reflect clinical practice